Customer expectations are very high once they reach your site and a minor flaw in the design of Landing Pages will send them off to your competitor’s site. Landing Pages are where your customers come searching for your product or services after they have clicked on your online AD. Landing Pages have been an enigma for Search Engine marketers for a long time.
Commerce means conversions and eCommerce manifests itself through the conversion potential of landing pages. All the meticulous planning invested in keyword research, usability and site architecture, content planning and social networking is measured through the success of the landing pages – In the end, conversion is what determines the robustness of an eCommerce strategy.
Consumers always do their homework and their shopping intentions are reflected in the choice of their keywords – so your landing page content and design needs to match the expectations of the visitor. Horses for the courses – which means every landing page caters to a particular set of keyword searches. Generalized landing pages often suffer the common fate – maximized impressions but minimal conversions.
All the above factors have to be tailored based on the customer behavior and expectations. The optimum Landing Page can be decided by using A/B testing or Split testing.
CopperBridge team has been marketing sites for long enough to know the inclinations of a customer as they arrive on your site. We combine our knowledge of market psychology, customer behavior and Search Engines to create a high conversion Landing Page.
The art of selling in the online world is not very different than the physical selling of goods and services. Transparency and simplicity is always a better selling technique as compared to duplicity – a correlation between the AD copy and the Landing page content is the thumb rule for a greater customer attention and conversion. By now, we all know the value of a good site navigation, meaningful graphics, simplicity of designs and compelling content (Title, Punchline and description).
Let me tell you in simple terms – It’s the understanding and measurement of the customer’s shoes and the ability to put ourselves in those shoes – so that our design is governed by the customers’ thought.
Not to forget the basics of a long haul landing page – Monitor, Measure and Improve.