The internet penetration in China is approximately 50% and that translates to around 620 million users. The advertisers around the world understand the value of this huge market and the immense potential of growth. This lucrative ecosystem is complemented by the increasing demand for online goods and services in the Chinese market.
Baidu at a glance…
Baidu as a search engine is indispensable for the global advertisers – garnering more than 65% market share of online search in China – generating more than 1 billion search queries daily. Non-Chinese platforms have been unable to create a reasonable traction in China which makes Baidu undisputed search advertising platform in the Chinese region. Baidu users have a high level of trust on the brand advertisements – resulting in a high average CTR of 4.8% for Baidu SEM.
As an experienced Baidu PPC provider, CopperBridge Media eliminates the understanding gap, increases the documentation transparency and defines all the intermediary processes with clarity for its clients. In addition to the Baidu set-up and account management, our team also assists with the native Chinese creative required for the Baidu PPC campaign
Baidu in figures…
Online transactions on Baidu reached $301.9 billion USD in 2013. It is expected to surpass $651 billion
USD in 2017.
Online Spending Habits
Reasons for Going Online
- 33.8% shop online
- 30.5% pay online
- 29.1% bank online
Most Popular Activities
- Research Products to Buy – 45.5%
- Research for Work – 49.2%
- Stay up to date news / events 51.3%
- Search Engine – 76.3%
- Online News – 78.5%
- Online Music – 82.5%
Baidu advertising options…
International and Chinese advertisers can tap the following advertising options available on the Baidu PPC platform….
Search Network: It is similar to the search PPC on the major search engines like Google or Bing. Advertisers target customers through keywords and only pay when an Ad is clicked. The average CTR is around 5% (much higher than Google / Yahoo / Bing). Campaigns can be targeted to mainland China, major Chinese cities, Japan and the rest of the world.
Baidu One: This is a very powerful display network from Baidu and puts the advertisers in front of the most influential websites in China – 600,000 Chinese websites in 24 categories of vertical media and 12 categories of mobile application. In addition, the banners will also be visible in…
- Alexa top 1000 Chinese websites
- Baidu Music (500 million songs played daily)
- Baidu Knowledge (Zhidao – China’s biggest knowledge portal)
- Baidu Video Search (120+ million in daily traffic)
- Baidu Image Search (250+ million daily users)
- Baidu news, Baidu Wiki
The minimum Ad spend for Baidu One is $14,000 USD but this amount can be spent over a 2-month period.
Brand Zone: This advertising network is tailored for the most optimum exposure for clients who already have a trusted brand in China – most commonly utilized by clients whose brands are household names. Brands have the option of ‘exclusively owning’ their brand related keywords – competitors can o longer leverage their brand equity. Brand Zone campaigns enjoy an average click through rate (CTR) of 60-80%.
Brand Zone Mini: This is a very good alternative for lesser known brands who intend to explore the brand zone benefits on a smaller budget.
Why choose CopperBridge Media for Baidu PPC campaigns?
Over the years we have worked with clients, Baidu resellers and native Chinese marketers to make lives simple for our international clientele. We are the only company in India who has certified professionals in all the Google PPC segments along with a fully seasoned Baidu PPC team – complemented by the native Chinese creative team. We provide the following services in addition to the full-stack Baidu PPC campaign management…
- Facilitation and simplification of the account opening process
- Translation of all documents related to the Baidu account creation
- Regular SKYPE sessions throughout the life-cycle of the Baidu PPC campaign
- Localization and native translation of all Ads, Landing page copy and other marketing collateral
- Bid Management API application on behalf of the client
- Assistance with the keyword research and analysis
- Industry sector research and analysis
Hiring CopperBridge was the best thing I did for my productivity, effectiveness and sanity. I highly recommend them. I have used them for design work, PPC management, and website maintenance, and they work as though my company is their company. They are committed, very talented, cost-effective, and reliable.
Director of Marketing,