Every content, whether in the print media, digital media or electronic media, has an intent and a goal to accomplish – Sales, leads, inquiry, downloads or just pure and simple controversy. Content or Information architecture plays a decisive role in the manner the content is consumed in any media. Although, the fundamental principles of content architecture remain the same, the content strategy might differ for different themes and industries. Ecommerce segment sites will have a different content architecture as compared to SAAS sites or even an enterprise level informative site. Even within the Ecommerce, various product segments will demand a completely different ‘content thought process’.
We are focused on sales and conversion, and content architecture demands the majority of our attention and energy. With the advent of universal search, the last few years have seen various formats and flavors of content getting prominence in SERP (Search Engine Result Pages) – Text, Video, Images, Rich media content, Infographic and sound bytes – now all of them have the level playing field.
We strive to deliver all-weather information architecture to our clients (not limited to only the content). As we have mentioned above, conversion is close to our heart, and this means that we make meaningful recommendations towards the following elements of website also…
Essentially, our content architecture delivers the road-map for an immersive consumer experience on your website.