September 26, 2017 1:14 pm
Published by vineetpan>
Mobility 2017 – Adopt or perish
Remote and wireless technology has been the cornerstone of innovation and product development in all the streams of science, Telecommunications and Electronics. With mobile phones gradually overtaking the land line users across the globe, it was natural that the mobile phone was being groomed for a multi-utility functionality in the future. The first phase of the transformation of mobile phones witnessed an amazing capability to handle multi-media files – which was great news for the marketers. At present, most of the advanced cell phones (Smart phones) can perform all the major tasks that our PCs or Laptops can do.
Economics has always been the catalyst to stellar innovations – and the last decade has seen the rise of online economy to an unprecedented height, thanks to the power of internet. With WWW connecting homes and offices across the globe, the next wave of connectivity was being planned aggressively – Some of the most dynamic business houses firmly pushing the card for universal wireless (WIFI) and On-the-Go internet connectivity. The underlying business strategy was pretty evident – Non-Stop promotion of brands and services.
Mobile web had already arrived before the business think-tanks could plan the next innings. Counties like US, UK, Germany and France were the early adopters of mobile internet. The explosion of mobile subscribers in Asia, particularly in countries like China and India, held a very promising business block for online marketing strategists – with conservative estimates of almost 1.4 billion Asian subscribers browsing the mobile internet by 2015.
The mobile usage is also expected to overtake the PC usage across Asia. According to the Chief analyst of Mobile Squared, Nick lane, “China alone will contribute 58% of all mobile Internet users across Asia by 2015, with over 800 million users, while India will have a little over 260 million”. By 2015 Japan will have more than 100 million mobile internet users. The other major mobile internet blocks in Asia are Indonesia, Philippines and South Korea – who are expected to contribute almost 122 million mobile Internet users by 2015.
True to the nature of Internet evolution, the first phase of mobile internet witnessed an upsurge in information sharing and dissemination. Social and community based networks soon followed the mobile trail and ring leaders like Facebook, MySpace and LinkedIn soon discovered the legion of followers waiting in the mobile space. The wave of apps (applications) that are being created every second for iPhones, Blackberrys and Android continues unabated. These apps are created by passionate developers of the trade and also in a lot of cases by teams of developers hired by corporate houses. All the signs point towards a thriving M-economy (aka m-commerce) in the days to come and everything seems perfectly positioned for the new revolution.
Ranging from M-reservations to M-inquiries to M-surveys, industries have already embraced the mobile browsing spectrum to the fullest. The ubiquity of mobile phones coupled with the integrated WAP technology makes the mobile applications easy to administer and manage – on any scale.
M-commerce presents a great opportunity for utilizing the great pool of customers who are not only available 24×7, but also have the largest conversion potential. M-commerce is a truly democratic business platform for players of all sizes and interests.