Pardot management

We are in the middle of B2B marketing strategy and optimization for the last one decade. We can reenergize your B2B marketing strategy with Pardot – either on your current portal or on a completely new responsive one. We have an entrenched view of the Pardot platform and will partner with your B2B enterprise to manage your Pardot implementation and integrate it with your existing Salesforce CRM.

Why partner with us for Pardot?

  • To integrate a completely tailored Pardot platform in alignment with your business objectives
  • To tap some of the most intelligent features of Pardot platform like – Progressive profiling, custom scoring and grading, custom landing pages and form development
  • To help integrate Pardot and optimize it to deliver the best marketing ROI.

As one the select few Digital agencies in India with an insider’s view of the B2B marketing platform, Pardot, we help you exploit the Pardot platform to the fullest and justify the investment that you have made in Pardot. CopperBridge Media offers a very meaningful range of services to help companies of all sizes leverage the most intelligent features of Pardot technology – giving you an unparalleled view of your email marketing, lead generation and marketing data intelligence.

1 We provide you a 360* view of your marketing efforts through Pardot…



  • SWOT & gap analysis
  • Content architecture & marketing strategy
  • Lead-to-revenue strategy
  • Marketing Funnel set-up and analysis
  • Pardot lead nurturing planning
  • Sales and marketing workflows
  • Lead scoring and measurement strategy
  • Pardot implementation strategy


  • Technical & functional setup of Pardot
  • CRM integration
  • Analytics integration
  • Creative concept and development of landing pages, email templates, and forms
  • Segmentation criteria and list development
  • Lead scoring and grading rules
  • Lead assignment, alerts, and notifications
  • Automation rules and drip campaigns
  • Integration into website


  • Pardot marketing automation set-up and management
  • Ongoing Pardot management strategy and consulting
  • Integration of inbound marketing
  • Content creation and management
  • Email marketing management
  • Conversion Rate Optimization – Analysis and implementation
  • Scheduled A/B testing
  • Sales and Market intelligence based reporting
  • Continuous alignment of marketing-to-sales processes
  • 24x7x365 lights-out support and communication.

2 Lead Intelligence and nurture strategy – Pardot Campaign Optimization – ROI focused Segmentation


3 Lean and flexible Pardot management – Conversion-centric best practices – 24×7 accessibility – CopperBridge Team